You’re a business owner. You have a wonderful service that you offer at the best price available on the market. You’ve checked, you understand you’re the rock star in your industry – hands down. You’ve got everything you need to help make your company shine…except for one thing. You do not advertise. You are in the Metroplex, yet you’ve not done any dallas marketing yet. Well, you are in luck that you stumbled upon this juicy article, because the following is what you ought to do.
First things first, you’ll need to contact a firm. That said, there are about a million and one advertising companies out there, but only a handful offer exactly what you need for a decent price that will not make you go out of business even before you open. Simply put, do your research. Even when this means exploring the dreaded pages 2, 3, or – dare we even say? – 4 of Google. There are many solid companies out there trying to crawl their way to the top and into business with you. Obviously, the first page is definitely nice, too. Start there, but try not to forsake the other guys without at least giving them a passing glance.
Secondly, check out the marketing companie’s own website. Exactly what does it look like? Is it cool? Professional? Is it simple to navigate? Does it say just what the company does and all the things that they offer in a very concise, creative way? Or do they look like they are an advertising company who doesn’t seem to worry about their own image? Are they sloppy? Because then what does that say about how they will treat the design, development and formation of your company’s image should you ever hire them?
A good marketing company has got to first manage to impress YOU before your business can be set up to impress others. You go to The Fonz for “cool” advice, not Ralph or Potsy. (Had to include a Happy Days reference. We imagine you liked it.)
So, bottom lining it here: Your organization has to market itself. Word of mouth is fantastic for a number of customers gathered over the course of a slow year, but a full-blown marketing campaign from an incredible group is the thing you need. Nobody wants to be a shiny new toy that has all the bells and whistles, but sits on the back shelf of the toy store so it never gets played with. You need to shove your company’s face in the front window of that store and start yelling, screaming and shouting at the passers-by. And since your company is on getting on the web, that’s billions of people you’ll be yelling at. Someone’s gotta stop and look at you, right?
Take from this article that no company is an island. You need marketing. You need advertising. Honestly, you need help. And ain’t no shame in your game for admitting that. Best of luck out there! And choose a wisely.
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